What we offer
A complete release model designed for serious independent artists, managers and labels.
All our campaigns are tailored specifically to your needs. We keep our data extremely clean and make sure your audience is targeted specifically to your needs and your genre.
Release Strategy
We build your full release plan — timelines, positioning, content structure, creative direction, and platform-by-platform rollout.
You get a clear roadmap so your campaign isn’t guesswork.
Marketing & Growth
We run targeted campaigns using our internal label systems:
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Meta ads built for genuine listener growth
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Instagram and TikTok engagement funnels
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Multi-layered Meta + YouTube ads
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Retargeting + audience optimisation
Everything is monitored and optimised daily.
Campaign Execution
Use this space to describe the category and why it’s important. Your prospects should want to know how they score for this.
Creative & Content Direction
We help shape your visual identity, content approach and narrative so every part of your release is consistent and compelling.
This includes branding guidance, story direction, and content strategy across platforms.
Press & Playlisting
Optional support to expand your reach:
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Press campaigns
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Blog features
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Curated playlisting
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Guaranteed playlist placements
Used strategically — not as standalone hype.
Full Multi-Platform Campaigns
For artists who want the entire system:
strategy, ads, growth, creative direction, playlisting, press and optimisation — all running as a single engine.
This is the closest experience to having a full in-house label team.
Pricing
We charge a 20% service fee on the campaigns we run - nothing more.
No contracts. No percentages on your rights.
What exactly is the “full model”?
It’s the complete release system we built internally at Origins Inconclusive: strategy, rollout planning, creative direction, marketing execution, Spotify growth, ads, analytics, and operational infrastructure. Everything we use to run our label — offered to independent artists and teams.
Yes. We guarantee a fully executed campaign backed by baseline numbers tailored to your project.
Before any campaign starts, we set realistic baseline targets and expected outcomes based on spend, platform and strategy — and we optimise aggressively to meet or exceed them.
We run full release campaigns using the same systems that built our label: strategy, rollout, ads, Spotify growth, content direction and execution. You get the complete engine behind a real independent label - not piecemeal services.
You can use any of our services individually or together. We take a jigsaw approach to your campaigns and your needs with personalised guidance throughout the full process. We won't recommend a campaign unless we feel it will genuinely serve you and your growth.
We give you the structure and execution artists usually only get inside a label: proper rollout planning, consistent audience growth and marketing that actually converts into long-term listeners, not one-off spikes.
The truth is, Most independent marketing services are aimed to provide results but not strategy. The hidden truth? Artists need a structured plan! It's valuable to push for streams but without clean integral data and the right push from the beginning, A lot of artist's lose out on editorial opportunity from making the wrong campaign decisions even if the campaigns provide results.
We combine all verticals together tailored to each release and project we work with. The primary goal is integrity and audience alignment through every step of your campaign.
We do the work. Strategy, ads, growth, rollout, optimisation - handled end-to-end by us. You keep creative control while we run the operational side properly.
No. We only accept projects that will genuinely benefit from the model. If the music, vision or positioning isn’t aligned, we won’t take the campaign on.
We charge a 20% service fee on the campaigns we run. No contracts, no percentages on your rights, no hidden add-ons — just transparent, performance-aligned work scalable fully to your needs.
Still have a question?
Contact us anytime for additional help or clarification
